APRIL 2015 EVENT
Tips on how to develop your brand and market your business on a budget
Date: Monday 13th April 2015
Time: 18.45-21.00
Venue: Alexander Hotel, Fenian St (near Merrion Square), Dublin 2
Marketing is important for all businesses but it can get overlooked in smaller businesses when we have so many priorities to balance. Marketing specialist Suzanne Daly of Glasshouse Marketing (see profile below) will share some tips on how small businesses can successfully use branding and marketing. She will cover the following:
What is a brand?
How to define your own brand
Brand attributes
Brand Values
Marketing your brand and your business
Content marketing Landscape
What’s relevant for a small business
Content marketing Flow Chart
Do our own content strategy – Interactive
Useful resources to help you automate
How to measure week on week
The talk will be followed by networking over tea and coffee.
There are a number of Guest places so please email Pauline Logan at leodcwomeninbusiness@gmail.com to reserve a place. You are welcome to attend your first event in 2015 as a Guest.
Speaker Overview
After over 10 years working in fast paced online environments on an International level, Suzanne became keenly aware that many businesses spent a lot of time fixing mistakes that had been hastily made in the early stages of growth. She set up Glasshouse Marketing in July 2013 with the aim of helping start-ups and SMEs build the right frameworks to conduct marketing efficiently also allowing for scale up at a measured pace.
While realising that smaller businesses do not have access to the same resources as the larger corporates, her aim was to provide the services of a senior marketing professional on a contract basis and to provide training and coaching services to internal teams.
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Web: https://www.localenterprise.ie/DublinCity/Start-or-Grow-your-Business/Networking/Enterprise-Network-for-Women/Women-in-Business.html
Facebook: https://www.facebook.com/LEODublinCityWomeninBusinessNetwork
Twitter: www.twitter.com/PaulineLogan
LinkedIn Group: LEO Dublin City Network for Women
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